Everyone is trying to create a successful brand nowadays. The problem is that most fail. They’ll think of a brand, create a website, work hard on it for a while, then just give up. No matter how good of a writer you are, understand how the internet marketing works and what needs to be done in order for you to be recognized by your customers and the SERPs (search engine results page). Having a PhD in English literature will not guarantee you end up on the first page for a keyword that you’re attempting to rank for. It just doesn’t work that way.
This post is going to go over 7 simple ways for you to guarantee an increase in traffic coming to your brand’s website. It’s difficult to accomplish, but being conscious and adapting to changes will bring in results. As soon as you see results coming in, it’ll all be worth it and it’ll become more and more addicting. Driving traffic to your blog can lead to a world of limitless opportunity. I want you to know how to get more traffic to your website. You will accomplish this as long as you stay true to your word and live by these 7 important, yet overlooked, tips.
1. Add New Content
Duh! Obviously, add interesting new content!
You may think this, but do you do it? How often are you adding a new entry into your blog? How long is your content when you add a blog entry? Are you targeting the right keywords? Are you expanding this over into social media? There are a lot of questions you should ask yourself.
If you haven’t heard the phrase “content is king” I just introduced you to the most important quote you will ever hear with any form of blogging. If you want to compete, you need to step up your game. Don’t ponder on ideas, just put them into action. No content is bad content as long as it’s unique. The less time you spend pondering over ideas, the less content you will get.
The next time you’re browsing the web for high-ranking websites that are getting hundreds of thousands of hits, get a feel of how much content is on their website. Everything you have thought about writing about might already be out there, but people need up-to-date content. It is important to start and not procrastinate. It takes a long time to rank significantly for niches that are already widely being covered. This doesn’t mean you can’t beat them, it just means that you need to stop wasting time and start putting in action to catch up with them.
2. Target The Proper Audience With Your Content
Once again, common sense it would seem; however, it would surprise you how often people go off topic and bring other keywords into their blog entries that will not help it rank. Brainstorming briefly is good before writing to have a general idea of what you’re going to be discussing. If your blog is about food recipes, you’re going to want to start off with most of your content to revolving around just that. You will not want to make it complicated for search engines and people to confuse where your expertise lies. Once you are popular, you can attract people interested in content around your main topic, like fast food, candy bars, or restaurants, to your blog, because you’ve become an authority website on your niche. The more targeted traffic you have, the better chance you have of getting them to buy or share your brands content.
When creating content, it’s easy to ramble and forget the main purpose of your content. Stay on point and talk about whatever your customers want to hear. For a website, having a high bounce rate can affect your website’s ranking negatively. Similarly, if people skip your videos, close them within seconds, or block you, social media platforms will be label you unlikable and won’t suggest them to visitors. One of the more common reasons people get a high bounce rate is because the content their customers are consuming becomes dissatisfying and does not interest them anymore, which results in them leaving and going elsewhere. Therefore, staying engaged with your customers and pouring all the information you’re aware of out to them will help keep your customers and affect your brands ranking in a positive light.
3. Expand Your Network With Social Media
A common flaw that I often see is that a person isn’t taking advantage of social media outlets to their full potential. If your website’s layout, content, and community is helpful and friendly, there’s no reason someone wouldn’t want to get more involved with it. Not everyone has a Twitter, Facebook, or TikTok, so extending your arsenal is a viable option. If you don’t already have those three connected to your blog, that’s one of the main reasons you’re not generating as much traffic as you could.
Creating specific social media accounts to help brand your blog can help your fans connect and receive up to the minute updates. There are several services available to help you promote your website or brands via social media for free. It also takes a tiny amount of time to set up accounts on each social media platform for your brand. There’s no excuse for you not using this option to help expand your brand. You should use social media to promote your brand as much as possible without spamming.
As much as social media helps you reach a wider audience, these platforms aren’t your friends. Big tech companies run them with no regards for small business and brands. You can lose all your contacts, messages, and thousand of hours of work with no recourse. Your competitor may run report bombs to flag your account, and sufficient reports might get your account suspended or permanently banned. Always try to get your customers abroad on a platform you control. You can self-host a newsletter platform, discussion forum, or a membership website. You still need to get permission from your users to send them emails or any sort of messages.
4. Conduct Research On Your Content Beforehand
You should never talk about things without proper research. One of the most powerful tools for finding content worth sharing are Google Trends and trending hastags on social media platforms. It shows you what’s popular and how frequently someone is searching for a keyword, the competition of the keyword, gives you ideas, and an overall excellent idea of what you should target to receive the most optimal results. Getting a feel of the topic before you write is a must.
It’s important to do a little research before you create your content. Stay away from broad terms and look for long tail keywords that you can target. If you’re not familiar with long tail keywords, it’s important you do some research on them and become familiar with them because it’s how you’re going to generate the most traffic. After you become an authority within your niche, then you can target broader terms because it’ll be a lot easier to rank for.
Another great idea is to scoop out some common titles people are using within your niche and adding your own spice to them. Not copying them, but using their idea and making enticing helps people click on it ten times more. Anything is possible with proper research and effort. However, without the research and effort, you can expect to stay in the same position or plummet further down the rankings.
5. Monitor your progress
You can do your best, but get no results if you don’t analyze how your brand performs. Monitoring your site or brands progress is important to plan your future strategies. Statistics throughout a period will help you gauge what works with your customers and what needs work.
Set up your own self-hosted analytics or use an analytics platform like Google Analytics or any other analytics service. Google webmasters tool also gives you an idea of the keywords that you are ranking for on your website. To see where your customers and visitors are coming from, check the tools you have at your disposal. Focus on the keywords related to the ones you are already ranking for to create an authority around a niche. Then move on to hard-to-rank keywords.
6. Giveaways and offline networking
“Offline” leaks “Online” and vice versa. Don’t neglect your chances to use offline sources to advertise your brand and website. Offline and online are chains of the same realm, so use them both for maximum effect. Giveaways are a great way for brands to create buzz around your brand. Use services like Gleam.io and rafflepress to create viral competitions.
Expand your network with social media and strengthen them with casual talks and meetings. If you meet someone influential in person, get to know them and connect with them online. New podcasts are consistently searching for visitor professionals, so seek opportunities to be on one of them. Be authentic and professional.
Networking occasions, organizations, volunteers, and also charities and colleges are constantly trying to find appealing audio speakers to supply a brief, 30-minute messages to their target market. Provide content-rich information and also recommend a browse through to your website for a gift, cost-free download, or to find out more regarding your business. As well as consistently give the possibility for individuals to be included in your e-mail checklist.
7. Be Consistent And Don’t Give Up
Right where we started this article is where we’re going to finish it. If you’re serious about your brand, don’t give up. It takes time and a lot of effort to run a successful brand. Stay up to date with trends in your community, add fresh content, meet others with the same interests, discuss ideas and opportunities with those interested in the same thing as you, and always look for a way to gain an edge in your competition.
Technology doesn’t stay the same, neither does your competition. Never be afraid to add creative twists to your marketing efforts. Everyone knows the traditional marketing methods repeated over and over. Think deep into different methods new ways a customer can find you.
Set goals you plan on achieving at a specific time. Don’t just say you’re going to do something, give yourself a time frame and complete it. Failure is the key to success. It’s sounds contradictory, but it’s the truth. You will fail before you reach where you want to be. The difference between a successful person and an unsuccessful person is that the successful person will not give up. Be persistent and pursue your dreams and goals until they’re in reach and then grab them!
You’ve learned how to get more traffic to your blog. It is all about using these tips every day. You can use this post as a reference. It is all about putting in the work and waiting for the results. Popular bloggers don’t have to do much anymore and people still share it everywhere, but authentic bloggers spent years and years of this type of work to get to where they’re at today. If you’re strict about your schedule, set goals you will complete, and are consistent about this daily, your destiny is within reach. I hope you’ve enjoyed our 7 tips on how to get more traffic to your brand..